Work
Di Giusto
The Mulhouse-based firm, Di Giusto, fits and services heating systems and bathroom installations. Di Giusto’s objective was to modernise its identity, first created in 1981 when the firm was originally founded.
Our support and advice
Launch date
2015
Logo & brand message
When analysing the needs and business objectives, we highlighted the importance of reviewing the firm’s entire brand image. In light of our strategic analysis, we suggested that Di Giusto trade in its rational positioning for a more emotive positioning to enable the company to stand out from the competition.
